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1

Theory and Practice in Health Communication Campaigns: A Critical Interrogation

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2005

Language:

english

File:

PDF, 124 KB

english, 2005

2

Describing Volunteerism: The Theory of Unified Responsibility

Dutta-Bergman, Mohan J.

Journal:

Journal of Public Relations Research

Year:

2004

Language:

english

File:

PDF, 117 KB

english, 2004

3

Complementarity in Consumption of News Types Across Traditional and New Media

Dutta-Bergman, Mohan J.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2004

Language:

english

File:

PDF, 1.11 MB

english, 2004

4

Primary Sources of Health Information: Comparisons in the Domain of Health Attitudes, Health Cognitions, and Health Behaviors

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2004

Language:

english

File:

PDF, 106 KB

english, 2004

5

The Demographic and Psychographic Antecedents of Attitude toward Advertising

Dutta-Bergman, Mohan J.

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

6

The Impact of Completeness and Web Use Motivation on the Credibility of e-Health Information

Mohan J. Dutta-Bergman

Journal:

Journal of Communication

Year:

2004

Language:

english

File:

PDF, 97 KB

english, 2004

7

The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach

Mohan J. Dutta-Bergman and William D. Wells

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 569 KB

english, 2002

8

An Alternative Approach to Social Capital: Exploring the Linkage Between Health Consciousness and Community Participation

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2004

Language:

english

File:

PDF, 109 KB

english, 2004

9

Operation Iraqi Freedom: Mediated Public Sphere as a Public Relations Tool

Dutta-Bergman, Mohan J.

Journal:

Atlantic Journal of Communication

Year:

2005

Language:

english

File:

PDF, 304 KB

english, 2005

10

Developing a Profile of Consumer Intention to Seek Out Additional Information Beyond a Doctor: The Role of Communicative and Motivation Variables

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2005

Language:

english

File:

PDF, 190 KB

english, 2005

11

The Unheard Voices of Santalis: Communicating About Health From the Margins of India

Mohan J. Dutta-Bergman

Journal:

Communication Theory

Year:

2004

Language:

english

File:

PDF, 99 KB

english, 2004

12

Antitobacco Media Awareness of Rural Youth Compared to Suburban and Urban Youth in Indiana

Terrell W. Zollinger, Robert M. Saywell Jr, Amanda D. Overgaard, Michael J. Przybylski, Mohan Dutta-Bergman

Journal:

The Journal of Rural Health

Year:

2006

Language:

english

File:

PDF, 75 KB

english, 2006

13

The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach

Mohan J. Dutta-Bergman, William D. Wells

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1.40 MB

english, 2002

14

DEMOGRAPHIC AND PSYCHOGRAPHIC ANTECEDENTS OF COMMUNITY PARTICIPATION: APPLYING A SOCIAL MARKETING MODEL

Dutta-Bergman, Mohan J.

Journal:

Social Marketing Quarterly

Year:

2003

Language:

english

File:

PDF, 148 KB

english, 2003

15

Civil Society and Public Relations: Not So Civil After All

Dutta-Bergman, Mohan J.

Journal:

Journal of Public Relations Research

Year:

2005

Language:

english

File:

PDF, 141 KB

english, 2005

16

An alternative approach to entertainment education

DUTTA-BERGMAN, MOHAN J.

Journal:

Journal of International Communication

Year:

2004

Language:

english

File:

PDF, 984 KB

english, 2004

17

The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach

Dutta-Bergman, Mohan J, Wells, William D.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 180 KB

english, 2002

18

Community Participation and Internet Use after September 11: Complementarity in Channel Consumption

Mohan J. Dutta-Bergman

Journal:

Journal of Computer-Mediated Communication

Year:

2006

Language:

english

File:

PDF, 109 KB

english, 2006

19

The Antecedents of Community-Oriented Internet Use: Community Participation and Community Satisfaction

Mohan J. Dutta-Bergman

Journal:

Journal of Computer-Mediated Communication

Year:

2005

Language:

english

File:

PDF, 122 KB

english, 2005

20

The Linear Interaction Model of Personality Effects in Health Communication

Dutta-Bergman, Mohan Jyoti

Journal:

Health Communication

Year:

2003

Language:

english

File:

PDF, 83 KB

english, 2003

21

The Relation Between Health-Orientation, Provider-Patient Communication, and Satisfaction: An Individual-Difference Approach

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2005

Language:

english

File:

PDF, 91 KB

english, 2005

22

Developing a Profile of Consumer Intention to Seek Out Health Information Beyond the Doctor

Dutta-Bergman, Mohan J.

Journal:

Health Marketing Quarterly

Year:

2003

Language:

english

File:

PDF, 649 KB

english, 2003

23

The Readership of Health Magazines

Dutta-Bergman, Mohan J.

Journal:

Health Marketing Quarterly

Year:

2005

Language:

english

File:

PDF, 670 KB

english, 2005

24

PSYCHOGRAPHIC PROFILING OF FRUIT AND VEGETABLE CONSUMPTION: THE ROLE OF HEALTH ORIENTATION

Dutta-Bergman, Mohan J.

Journal:

Social Marketing Quarterly

Year:

2005

Language:

english

File:

PDF, 117 KB

english, 2005

25

A Formative Approach to Strategic Message Targeting Through Soap Operas: Using Selective Processing Theories

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2006

Language:

english

File:

PDF, 184 KB

english, 2006

26

Reaching Unhealthy Eaters: Applying a Strategic Approach to Media Vehicle Choice

Dutta-Bergman, Mohan J.

Journal:

Health Communication

Year:

2004

Language:

english

File:

PDF, 186 KB

english, 2004

27

Health communication on the web: The roles of web use motivation and information completeness

Dutta-Bergman, Mohan J.

Journal:

Communication Monographs

Year:

2003

Language:

english

File:

PDF, 761 KB

english, 2003

28

Depression and News Gathering after September 11: The Interplay of Affect and Cognition

Dutta-Bergman, Mohan

Journal:

Communication Research Reports

Year:

2005

Language:

english

File:

PDF, 165 KB

english, 2005